Alex Keith, formerly the president of P&G’s global skin and personal care division, has been promoted to the position of president of global hair care at P&G and will lead P&G Beauty. She succeeds Patrice Louvet as the head of Procter & Gamble’s beauty business. Louvet departed P&G for the position of chief executive officer of Ralph Lauren Corp., succeeding Stefan Larsson.
Markus Strobel, currently the vice president and brand franchise leader of SK-II, takes over Keith’s former role.